Perfecting a product through simplification

IF there’s one thing good about the pandemic, it has created a boom on entrepreneurship, if we’re to believe all the news reports on how some people are coping with job loss, if not reduced income. Within my family circle, my son-in-law has created a Vietnamese style sandwich sold at P130 apiece and noodle soup for P70 per bowl. He even rented a space in a shopping mall near their residence. He has put up a kiosk after testing his products and successfully selling them online for the past five months now.

Now, he’s netting an average of P7,000 pesos a day, five times more than what he’s getting when he was employed. Today, he has become his own boss, not to mention a chaperone-driver-bodyguard of my one and only daughter who works as a nurse in an ophthalmology clinic located within a spitting distance to the mall. Aside from her salary, she supports their income by doing brisk online sale of imported liquid soap with popular names like Bulgari Aqua and Victoria Secret Bombshell. Sure, it’s a long way to go for them to reach the level of Chowking and Unilever, respectively, but the signs are encouraging.