It’s official: Everyone is jumping on the bandwagon of preparing or cooking food and delivering it to consumers. This resulted from the prolonged quarantines in many areas and work-from-home setups of many companies, as well as the thousands who lost their jobs and set up their own business at home. Not to mention the restaurants that pivoted their business model to food delivery and the several food delivery apps created by technology companies and even celebrities.
This put great bargaining power on the hands of consumers. Social media is littered with posts of consumers looking for a delicious lunch that can be delivered, prompting home-based food delivery businesses in the community to go on a bidding frenzy and reply with pictures and attractive offerings. These only result in lower margins and fatigue in serving a lone customer who merely posted his or her wish on social media.