Saturday, November 28, 2020

Gary V. still has high hopes for tomorrow


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In the past seven months, it seems more difficult to stay motivated as industries struggle, particularly the events and entertainment fields.

OPM icon Gary Valenciano can attest to this as he is among the many artists whose work the Covid-19 pandemic has upended. Both his local and international shows were postponed indefinitely, and his job has taken a confusing turn following the shutdown of his home network ABS-CBN.

Dubbed Mr. Pure Energy, this pandemic proved to be an anxious time for Gary Valenciano. INSTAGRAM PHOTO/GARYVALENCIANO

Despite these issues, he believes that they will all bounce back.

Valenciano spoke about his experiences and thoughts during the lockdown in a webinar organized by the SM Hotels and Conventions Corporation or SMHCC. Entitled “Playlist of Hope,” the webinar also had SMHCC Executive Vice President Peggy Angeles and sustainability and culture advocate, and founder of Great Women and Echostore, Jeanie Javelosa.

“This whole pandemic hit me in a different way. I wake up at night and [think of] what’s going to happen tomorrow. But it’s also wakened me to realize that fear is always going to be knocking at our doors.”

In several industries’ effort to continue working and generate income, most have moved to online, something that Valenciano is grateful for as it brings his creativity to a different level.

He learned how to set up cameras and other equipment at home, whereas rare trips to the studios involve enhanced safety protocols. He also learned new techniques on how to mix and arrange music at home for online concerts.

He saw how more artists and employees have become more open-minded with adjusted talent fees as well, and he has worked to raise funds for struggling musicians, such as those who can no longer perform at hotels, weddings, or parties. Together with his wife, he held meetings with different people who are in need of income even from online events, and they do what they can to help out.

Seeing good outcomes of today’s world, Valenciano said, “We are just thankful that history will prove that if there’s one thing that when catastrophes would hit, people would always look for entertainment no matter what. And music is thankfully one that can be really streamed online. In that aspect, that’s okay.”

Valenciano shared that he feels optimistic with new plans in the entertainment industry that are meant for the last few months of this year — be it for online or actual live events.

“Looking ahead, the music industry is slowly making its way [into the future.] This is all we have now, we have our creative juices flowing. People have become more self-sufficient, self-reliant. Let’s roll up our sleeves and let’s see what we can do. Production has transcended into the new normal.”

Valenciano considered how viewers and listeners now have a new view of artists which goes beyond the hype and performing just for the sake of earning. He said that musicians would most likely create music with more depth and more messages from hereon.

“Music is really one of the powerful [media] that can really change a life; it can make [the listeners] decide on what is right. They can take the right direction because music can guide them.

“I’m hoping that people will be looking at artists differently especially those that really have stood in the area of wanting to give not just their best talents, but really give something that can encourage people at this point in time when people need it the most,” he ended.



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