How do you build a lead generation machine that consistently feeds product market fit leads into your sales funnel? There is no one-size-fits-all solution, but experience will show similarities in approach.

Picture this: You just started your business and started acquiring a few customers and waiting for market validation. You see momentum in their use of your product. You ask why at the tiniest movement you see. At some point, you may have found the holy grail of customer cohorts: product market fit.

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