CIMB Bank Philippines announced that it has partnered with San Francisco-based customer analytics and engagement platform MoEngage to drive its digital customer engagement strategy.
MoEngage’s platform will be leveraged to enable seamless, multi-channel engagement for the bank’s individual and enterprise banking customers across the country. The bank’s mobile-first platform banking concept has already resulted in superior customer engagement with month-on-month open rates for its emails at 105 index to the industry average.
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