AS early as Monday, November 9, the National Irrigation Administration-Magat River Integrated Irrigation Systems (NIA-Mariis) already issued advisories warning the public about the opening of the floodgates of Magat Dam. It was posted in their social media page and was communicated to the members of the Disaster Risk Reduction and Management Council (DRRMC) of Region 2, which included the Office of Civil Defense (OCD) and the governors of the affected provinces.
But apparently, no one was paying much attention to its social media pages as indicated by its exceptionally low engagement, considering the urgency of the matter. Its first warning posted at 3:23 p.m. only obtained close to 100 likes, a handful of comments and a few hundred shares. Succeeding warnings posted at 3:28, 7:06 and 7: 25 p.m. received even lower engagement levels.
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