THE State of Piracy Summit, held earlier in November by Asia Video Industry Association’s Coalition Against Piracy (CAP), shed light on some of the issue’s most important areas. In his introduction to the State of Piracy Summit, Neil Gane, general manager of CAP, commented, “To address the challenges of syndicated piracy, collaboration remains key, and working with local coalitions and partners, such as Globe Telecom, is as important as working collaboratively as part of an international network.”
Consumers themselves are also key stakeholders in the campaign against piracy. With today’s low cost and easy access to content, consumers should no longer find a reason to consume pirated content. Globe has embraced the social responsibility of educating its customers to become responsible and intelligent custodians of content by encouraging them to #PlayItRight. Launched in 2017 with two main pillars: to surface online dangers and illustrate the negative social impact brought about by piracy, #PlayItRight is a campaign that cuts across several industries: film, music, digital literacy and education.
In one of the summit’s panels entitled “Consumer Messaging that Makes a Difference,” Monday Gonzalez, Globe’s director for Content Management and Creative Services shared that, “In the past three years, we’ve tied up with various film organizations and production outlets, constantly coming out with the impacts of piracy on jobs and lives.”