Telecom giant Smart Communications Inc. pulled off a coup on Monday at exactly 5 p.m. when Grammy-nominated music act BTS simultaneously appeared across its social media accounts to announce they are the newest brand ambassadors of the brand’s “Live Smarter, Live with Purpose” campaign.

Greeting local fans, “Hello Philippines!” in unison, BTS members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook also proudly delivered the now familiar one-liner, “Simple, SMART Ako, all together after main man RM declared, “We're here to support SMART's goal to inspire our Filipino fans to live their lives with passion and purpose ... no matter the challenges that lie ahead.”

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