Doraemon takes the stage of the new Gucci Lunar New Year campaign.
To celebrate the upcoming Lunar New Year, commencing on Feb. 12 and which heralds the Year of the Ox, Gucci’s Creative Director Alessandro Michele has imagined a dedicated collection of special items that feature the famous Japanese manga and anime character, Doraemon — the cat-type robot sent from the 22nd century to help a young boy called Nobita Nobi with secret gadgets from his four-dimensional pouch.