THE continued threat of Covid-19 and the strict health protocols and social distancing measures to curb the pandemic have forced most of us to stay home. Thus, instead of visiting a physical store, a lot of consumers choose to shop with online retailers or technically through electronic commerce, or e-commerce, platforms.
The e-commerce industry, particularly online shopping, is on the rise, especially during this time of the pandemic. It was estimated five years ago that “in 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 global digital buyers” (statista.com). Latest published statistics shows that Filipinos spend an average of 10 hours a day online, with online shopping as “one of the most popular online activities that Filipinos do next to video playing.”
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