Job security is important for Anna and perhaps a lot of workers, too. In two online interview sessions, we talked about remote work opportunities and job security, and redundancy could be a factor for company layoffs. Working on Plan B, Anna polished her resume on LinkedIN, highlighting her credentials and her skillsets in digital marketing from her current and previous jobs. Last week, Anna relayed the good news that she received a job offer from a multinational company. An internal recruiter found her resume on LinkedIN. Not thinking she would get the job; she went through the recruitment process to see how far it would take her. Upon presenting the solution to a case study, Anna impressed the managers with her communication plan and skills in user experience and search engine optimization. Credentials are important in getting a job lead, but it is the skills for the role that gets you hired.

In 2020, LinkedIN observed that employers shifted from hiring based on credentials to hiring based on skills held. For their 2021 Jobs on The Rise Report for Southeast Asia (including the Philippines), it identified remote working as an underlying trend among all roles identified in the list. These categories have seen the highest year-on-year growth rates in hiring, based on data between the April to October 2020 period compared to 2019.

Remote job opportunities in LinkedIn increased four times in June. Professionals with digital skillsets, even at a basic level, would find themselves at an advantage in seeking employment opportunities within these fields. The nine job categories on the rise in the Philippines are: digital content specialist; finance and insurance; education; digital marketing specialists; e-commerce; business development and sales; health care and medical support; customer service roles; and supply chain.

“This list of jobs on the rise demonstrates that there are still opportunities for job seekers with a range of skills and experience. By adopting a lifelong learning mindset and being open to picking up new skills through various courses — for example, courses on digital skills or soft skills — workers could prepare themselves to take up these emerging roles,” explained Frank Koo, head of Asia, Talent and Learning Solutions. They identified four key trends:

The coronavirus accelerated the adoption of digital platforms in the region. As a result, the

demand for workers with tech skills would remain, from specialized engineers, to cybersecurity talent and data analysts, and technology and engineering roles.

Brands have found new ways to connect with consumers, leading to a rise in demand for digital marketers and content creators. LinkedIn’s data shows a 48 percent increase in companies posting on the platform in June 2020, compared to a year earlier.

E-commerce boomed in 2020, leading to a rise of various sectors. For example, there is an increasing demand in logistics for warehouse skilled talent. Relevant roles include E-commerce roles, customer service roles, supply chain roles, business development and sales roles.

Traditional roles have evolved as a result of the coronavirus. In 2020, LinkedIN observed a growth in digital lending, education and HealthTech services which is not surprising since 70 percent of Southeast Asia is now online. Those working in these sectors need to have mastered the basics of technology, from communication tools, to social media platforms and basic office software. Healthcare and medical support roles, healthcare and medical frontline roles, education roles, finance and insurance roles are just some opportunities in the HealthTech, FinTech and EdTech sectors.

While there are many online courses to gain more skills, the certificate would only be good in paper. According to Anna, no one asked about her certificates in her last two jobs in Digital Marketing. “Ultimately, they care about experience. How I performed in tests and interviews matters more and that was what got me this job”, she added.  Anna had the foresight to prepare herself for higher roles in Digital Marketing even before the pandemic started. To adapt to the changing job landscape, professionals would need to acquire new skills for these emerging roles.