12 P’s of Tsinoy-preneurs that will help SMEs

Do you know how Chinese-Filipino entrepreneurs, or “Tsinoy-preneurs,” start and run their business? At first, they only start with one product at a time until they master it. Yes, you are reading it right. How does it work? By understanding their product until they saw its potential. To make it simpler and easier, small business owners must have to remember these 12 P’s in championing their products.

– Product: Make it unique. What kind of product you are selling? This is very crucial in your game plan. You must know your product’s features, advantages and benefits, or “F.A.B.” in marketing terminology.