E-commerce strategies, sustainability measures and the outlook of retail in PH

A year earlier, at the onset of the coronavirus disease 2019 (Covid-19) pandemic, the overall picture for global financial markets looked grim. Economies were left reeling from the impacts of the pandemic, with various industries recording significant decline in revenues. Several disruptions in supply chain processes as well as the imperative to prioritize a new work setup only added salt to the wound already sustained by businesses which struggled to stay afloat during the new normal.

With the introduction of mass vaccination programs in different countries across the globe, the market outlook began to look a bit rosy. The picture gradually became one depicting adaptability and resilience. The priority now for retail companies is not only to address weaknesses but capitalize on their strengths.