Tuesday, May 11, 2021
 

Moving towards clean beauty

 

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As part of its permanent quest to offer products that are more effective, safe, healthy for the user and respectful to the environment, global beauty brand L’Oréal commits to an important transformation of its research and innovation through adopting a Green Sciences (Biosciences) approach in creating eco-friendly alternatives to cosmetics. This was the multinational company’s declaration at its 2021 L’Oreal Transparency Summit, which also outlined the progress they have made toward this goal all through 2020.

Green Sciences basically mean the sourcing of and growing of ingredients sustainably and with advanced technologies.

In 2020, 80 percent of the group’s raw materials have been made easily biodegradable, 59 percent renewable, 34 percent natural or of natural origin. Twenty-nine percent of the ingredients used in L’Oréal formulas were developed according to the principles of Green Chemistry.

The L’Oréal Group aims to create products that are healthy for the user and safe for the environment.27

According to Nicolas Hieronimus, L’Oréal Deputy Chief Executive Officer, in charge of Divisions, “With Green Sciences, we are entering a new chapter for L’Oréal Research & Innovation, which has been a key driving force behind the company since its creation. Our ambition is that by 2030 we will be able to offer women and men around the world increasingly effective, safe cosmetics that respect the environment.”

Barbara Lavernos, Chief Research, Innovation and Technology Officer added, “Thanks to Green Sciences we are able to take up this ambitious scientific and technical challenge. This virtuous, circular economy-based approach will allow us to achieve new levels of performance and discover unprecedented cosmetic be­nefits without compromising on quality or safety, in the service of beauty that is respectful of the planet.”

 

The group is also building strategic partnerships with universities, start-ups and its own raw material suppliers.

Transparency to make responsible choices
L’Oréal remains committed to transpa­rency. The group continues to launch new initiatives to further improve information and dialogue with consumers, empowering them to make choices that reflect their values.

An essential factor of their transparency is through the “Inside Our Products” website. Launched in 2019, the site answers questions from the public about the ingredients and the composition of its products. The platform covers nearly 1,000 listed ingredients and is now available across 45 countries in eight languages. Built on scientific advances, this content is being rolled out regularly across the websites of the group’s cosmetic brands.

An information campaign highlighting the environmental and social impact of cosmetic products was also launched last June as part of the L’Oréal for the Future program. The initiative is being deployed around the globe in conjunction with sister brand Garnier and will gradually encompass all group brands.

This month, a drive to raise awareness of the Inside Our Products initiative will be organized on Facebook, Twitter, Instagram, LinkedIn and YouTube in some 20 countries, giving consumers a chance to talk to researchers.

Continuous safety improvements
The safety and potential environmental impact of products are at the heart of the commitments made by L’Oréal.

The group pioneered alternatives to animal testing — having stopped this 1989, 14 years before it was outlawed — by creating reconstructed skin models to assess product safety.

L’Oréal continues to improve the environmental profile of its formulas. In 1995, it set up a research laboratory to measure and model the impact of its products on ecosystems (water and soil) and biodiversity.

By 2030, 95 percent of its ingredients will be derived from renewable plant sources, abundant minerals, or circular processes; and 100 percent of formulas will be respectful of the aquatic environment.


 
 

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