(Above and below) Samples of Digital-Out-of-Home Inc.’s clients on the G.A. Towers building in Mandaluyong City
The first big break came when he landed an account with cafe chain, Dunkin Donuts. The business grew with CarranzOutdoor’s incorporation, and by the end of 1996, they had acquired a billboard in the traffic-heavy EDSA Guadalupe area. This would end up becoming what Carranza called the “Mother of All Billboards.”