In today’s world, practically anything is within one’s reach, thanks to a global supply chain. At the click of a button, you get whatever you were looking for arriving at your doorstep in a couple of days, likely at the best bargain you could get. In today’s world, everyone is given the power to make more choices than ever before, and with that, the choice comes the choice of deciding whether to buy from your business or another. No longer is it reasonable to just make something and expect people to buy it. There are price wars, feature differentiators and even branding. If you want to be able to grow your business, you can’t just make a product, you have to make a darn good product far better than what’s available in the market. You need to do your work. You need to do some research.

Research? Isn’t that going to take time and effort?

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