Friday, May 14, 2021


The ‘new normal’ of house hunting

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Because of the ongoing pandemic, people now look at the home as more than just
a haven for the family. CONTRIBUTED PHOTOS

As the pandemic unfortunately drags on, people have no choice but to spend even more time at home to help the country’s fight against the coronavirus disease 2019 (Covid-19). And while some have increased their appreciation for their dwelling places, others noticed that their homes no longer suit their needs.

Property technology (proptech) company Ohmyhome, which launched in the Philippines in September 2020, confirmed this and said that their clientele now look at the home as more than just a haven for the family.

Like other services, the new normal brought property searching to digital platforms.


In a media conference, representatives of the company — which first flourished in its first two markets, Singapore and Malaysia — said that professionals and families with children now look for dwellings that are conducive to work-from-home modes and to remote learning as most businesses and learning institutions have imposed these respective setups.

Interestingly, Ohmyhome observed that of the property seekers in their platform, 56-percent are actually looking at places outside Metro Manila, with Cavite being the most searched at 14 percent.

“House and lots have gotten a lot of interest particularly the ones outside Metro Manila, the reason being that a lot of people are looking for more open spaces,” explained Julian Sison, Ohmyhome Philippines’ marketing manager.

Given the current context, Filipinos also cite the following top considerations when purchasing a home: location (accessibility to work and proximity to essential locations such as banks, healthcare, and commercial establishments), budget (flexible payment methods, affordability, possibility of home loans), and quality (developer/brand reputation, good customer service, and trustworthy agents).

Additional factors are available amenities, competent property management, safety and security, and reliable connectivity such as Wi-Fi.

House hunting gone digital

Given the circumstances, house hunters are now scouring online property platforms to safely look, and potentially, buy a new abode. With this behavior, Sison deduced that even Filipino buyers have adapted well to digitalization happening all over the world.

“Prior to this pandemic, having virtual trappings was a no-no because customers would want their agents to fetch them and bring them to the property and show the amenities. But right now, a lot of customer prefer having these presentations over on Zoom primarily because of safety reasons,” the executive said.

Now for those who are among families or single professionals who want to buy a new property to suit their “new normal” needs, Ohmyhome has made it even easier and more efficient to look for new properties with fresh features in their website and application.

First, the platform has upgraded its properties page with a better ‘search’ function. The app and website also allow easier navigation for finding the most suitable property, enabling users to filter by developer or area.

Also, Ohmyhome’s suggested categories now include RFO (ready-for-occupancy) units, pre-selling units, price ranges and price segments. It has also curated properties that are for families and for professionals to make the search faster.

Ohmyhome likewise recently rolled out its ‘Buying from Overseas’ page, which assists prospective buyers based abroad in purchasing property in the Philippines. This includes a buyer’s guide, which has easy-to-follow instructions for buyers and investors, and curated content that presents resources and listings for potential customers.

Finally, the proptech platform recently launched its exclusive in-app feature called “ShoutOut” which reverses the home-searching behavior and makes it possible for buyers and tenants to post their property requirements. Sellers and property owners can then respond if their properties meet the criteria.

With these new features, Ohmyhome remains committed to its vision of helping property dwellers “simplify their home transaction processes and enjoy savings.”



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