As a businesswoman I believe I have moral obligation to others especially those working for the company. I help them see the importance of patience, hardwork and loyalty. I make them realize that there is no shortcut to success and that everything comes in the right place at the right time. No matter what the situation is, just like this pandemic I make it a point for my team to see the opportunities on how to rise above the crisis. I teach them not to just whine and lose hope because I believe that blessings sometimes come in a difficult situation. During this uncertain time, we all need each other and it is not all about money. We can also share our time, ideas and energy. Kindness that is passed on can multiply. So, we advocate to take just a few minutes anytime and do kindness for another person. It can be something small for the start of something big. We are always reminded that kindness and helping others come back like a boomerang to those who are genuinely kind. It might come back to you from a different direction. Sometimes the return is immediate or sometimes it takes years to come back but it always returns.

CerviQ firmly believes in the power of helping even without expecting something in return. We are aware that helping others is not only good for the receiver, but it also gives satisfaction to the giver because it creates stronger community ties and build a happier society for everyone. Our group CerviQ is a social enterprise that aims to end cervical cancer in the Philippines relies mostly on donations and sponsors to help us conduct cervical screening. However, being naturally resourceful we combined it with fund-generating activities in order to augment the expenses and to sustain the operations to meet our goal. About two weeks ago, we were invited to meet with Captain Aries Williameer Villaester, a young visionary warden of the Bureau of Jail Management and Penology (BJMP) in Naic, Cavite. His prime advocacy is called Sponsor-A-Release-Program wherein persons deprived of liberty (PDLs) are trained to produce visual arts like paintings, sculpture, woodcrafts to fund the release of qualified and deserving PDLs. We got an in-depth overview of his project and the worthy meaning of his advocacy. Villaester boastfully presented to us the works of art made by the PDLs and we were impressed with the quality and craftsmanship of their works. The paintings are comparable to known artists in the country. This prompted us to design an avenue wherein we can help them sell their crafts.

We thought of utilizing social media. We acknowledged the strength of this medium and realized that successful advocacy advertising campaigns have always had social media boosting them on. Admittedly we are now in this era wherein everything can easily be accessed on the internet.

Our main purpose is to maintain sustainability in continuing our advocacy to end cervical cancer and to be able to help this institution so we thought of some ways wherein we could generate funds that will be beneficial to both and help his Sponsor-A-Release Program. We came up with CBC MarQetplace. A shopping page for a cause wherein we will sell the works of PDL’s from BJMP Naic. Facebook users can access and view the works and the price. We also have decided to include fashion accessories, clothes, and a lot more essential items including health products and supplements from Atomy. CBC MarQetplace is dedicated to those who love to shop and at the same time help their favorite institution or causes. For every item you purchase there are corresponding food packs to be given to the PDL, plus the cash shall be given to the partner institution on their Sponsor-A-Release Program. The grand launch was made thru CerviQTV and Facebook live on March 28, 2021. For the whole month of April, our partner institution is BJMP. The program is dubbed April “PUSH Day” or purchase, use, share and help. But that’s not all, CerviQ will also give free cervical screening to the female inmates detained in BJMP Naic should we reach a certain amount that will make them eligible. Plus, there will be a corresponding ticket to be raffled at the end of April 2021 wherein they will have a chance to win prizes like Mio Motorbike, laptops, cellphones, kabuhayan (livelihood) showcase and a lot more.

Therefore, the more you shop on CBC the more people will benefit from the donations that comes with the item you purchased. This program will continue and other institutions are welcome to partner with CerviQas long as their advocacy is genuinely worthy. Just like our advocacy to end cervical cancer in our country. The Philippines ranked among the second with the most common cancer in women and about 11 Filipinas die from this preventable disease each day. Dr. Bogs Rivera is one of the founders and chief executive officer of CerviQ one of the most highly respected oncologists in the country.

Julie Benedicto is the chief operating officer of Anatole Helios International Inc. for more than six years. She is a partner in CerviQ whose advocacy is to eradicate cervix cancer in the Philippines. She is the No. 1 loan consultant of First Circle in 2020.