Hiyasmin (seated front row, left) with her team of “influensales” people that has witnessed healthy expansion since 2019. CONTRIBUTED PHOTO
For Hiyasmin, a good shop host knows how to do product and market research to identify obvious and underlying needs of the target market for the product that is being sold. She explains: “A shop host should also know how to relate to the target market through mastery of his or her tone of voice, hand gestures and choice of words, which will really connect to the audience. I became a shop host because I knew how to sell something in real life and knew how to use performance and voice techniques to help viewers feel, taste, smell and experience the products, even if they were just watching on TV or on their mobile phones.