Leading the digital transformation in the Philippines

The role of digital has never been more important than now. With the pandemic crisis still lingering in the country, most business organizations are forced to transform their business operations and even business models to be pandemic-proof. Various work-from-home arrangements can be seen in place especially for multinational corporations with local presence here; similarly, we could see same arrangements for local companies and even with government agencies.

The objective is simple: continue to deliver the product or service to customers with a comprehensive understanding of what drives them to purchase and be a loyal customer of your product of service. This entails innovating how organization create, deliver, and capture value to and from their customers. More importantly, understanding the different customer personas that your product or service caters to will help in mapping out different customer activities that will ensure the best customer experience.