A regional study titled “Digital, resilient and experience-driven: How enterprises in Southeast Asia can prepare for the new economy” reveals Association of Southeast Asian Nations (Asean) enterprises are gaining steady momentum forward by prioritizing growth and customer experiences in preparation for the post-pandemic era.

Conducted by SAP in collaboration with Oxford Economic, the study also cautions that Asean businesses could face significant challenges in the areas of talent attraction and retention, cloud adoption, and gaining insights from data.

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