THE Philippine Cable and Telecommunications Association Inc. (PCTA), the umbrella organization of cable television operators in the Philippines, launches “Mabuhay ang Lokal,” a campaign that aims to celebrate the stories of local individuals, groups and cultures. The campaign will capture meaningful stories that represent the campaign’s major themes namely — Lokaltura, Lokalert and Kwentong Lokal.
Lokaltura will capture the vibrant culture of local communities, underlining how PCTA member operators take part in keeping local traditions, flavors and activities alive. Lokalert will highlight programs and initiatives that help communities stay informed with urgent news and announcements to keep people updated and safe when they need it the most. Kwentong Lokal will put the spotlight on different individuals or groups, who have special talents and stories to share.