With movement restricted under community quarantines, being innovative online helps micro, small and medium entrepreneurs (MSMEs) deal with the challenges the pandemic brought to their businesses.

Turning limitations into opportunities, Regina Escolin of Quezon City, Arnie Cotecson of Siargao and Dalareich Polot of Bohol persevered and changed their MSMEs’ direction. First, they looked into responding to customers’ needs during the pandemic. Having done so, they brought their brick-and-mortar shops to the digital sphere.

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