Socmed to dominate campaign in 2022

SOCIAL media or socmed will set the tone of political campaigning in the 2022 national and local elections from the traditional face-to-face political rallies amid the government’s ban on large gatherings, according to the Commission on Elections (Comelec).

Commissioner Antonio Kho Jr. said socmed campaigning has been classified by the poll body as a form of broadcast advertisement to ensure that prospective candidates would comply with the spending limit set by the Comelec for broadcast advertisements.