Your vote is not a joke

WITH the coronavirus disease 2019 (Covid-19) unlikely to go away soon, the main battleground for next year’s elections will certainly be on social media. Some early birds have, in fact, started advertising on Facebook, the most popular social network in the world, primarily for name recall.

The Philippine Center for Investigative Journalism (PCIJ), a media institution that has been reporting on political spending, recently found that Sen. Sherwin Gatchalian, a reelectionist in 2022, has already spent P4.5 million over the past eight months, boosting more than 600 Facebook posts.