Ding, the world's largest mobile top-up platform, has published the inaugural Ding Global Prepaid Index (GPI). The survey examined attitudes to prepaid services and reveals that Filipino respondents place a high priority on family in financial decision-making, particularly when compared to other countries.
"The Ding GPI reveals that the Philippines, along with, Qatar, Saudi Arabia, the United Arab Emirates (UAE) and Indonesia, are the countries where consumers show the strongest preference for prepaid mobile contracts with 89 percent saying they are consumers in this space," said Mark Roden, founder and chief executive at Ding. "With more than half of Filipino respondents also saying they have two or more prepaid products, we believe there is significant growth potential for the broader prepaid market in the Philippines."