ROME: Italy's market and free competition regulator AGCM said on Monday (Tuesday in Manila) it has put British American Tobacco (BAT) under investigation over the use of social media stars for "covert advertising."
Three Italian celebrities, paid by the tobacco giant, urged their Instagram followers to post content with tags and hashtags related to Glo Hyper, BAT's heated tobacco device.
Already have an active account? Log in here.
Continue reading with one of these options:
Continue reading with one of these options:
Premium + Digital Edition
Ad-free access
P 80 per month
(billed annually at P 960)
- Unlimited ad-free access to website articles
- Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)
TRY FREE FOR 14 DAYS
See details
See details
If you have an active account, log in
here
.