Veteran game show host returns to TVCs, the Big Dome; and ushers John Lloyd Cruz's major comeback

Willie Revillame is all set to lead e-commerce platform Shopee’s mid-year celebration from The Big Dome. INSTAGRAM PHOTOS/SHOPEE_PH
Willie Revillame is all set to lead e-commerce platform Shopee’s mid-year celebration from The Big Dome. INSTAGRAM PHOTOS/SHOPEE_PH

It's been a while since Willie Revillame was last seen in a TV commercial or on the big stage. But even with the pandemic still here, his thriving partnership with leading e-commerce platform Shopee has made both projects possible for the charismatic celebrity all in time for the brand's much awaited mid-year sale.

By now, everyone must have seen the ever-popular "Kuya Wil" featured in a touching TVC series for Shopee, practically on loop over primetime and daylong TV. Popping up all across the internet too, fans say Revillame's familiar voice and sheer presence on screen never fails to comfort them as challenges and limitations continue to loom.

"Yung idea is kahit nasaan ka man sa Pilipinas, nandyan ang Shopee, iaabot kung ano yung pangangailangan mo - with free shipping vouchers, discounts and the best service. Actually, konting konti lang yung time nung mga TVC; it's only about 30 to 45 seconds [per clip], pero mapuso ang mga commercials na ito," the 60-year-old said this week at digital media conference to herald the grand Shopee 6.6-7.7 Mid-Year Sale.

"To be honest with you, I am so thankful to Shopee because [of the] trust nila sa akin - the idea na ito ang gawin natin, yung spiel na ginawa ko - 'Sino ka man, nasaan ka man, nandyan ang Shopee para sa iyo' - these are my own words na hindi nila kinokontra. Very supportive ang Shopee."

With sales soaring higher than ever, the e-commerce platform is clearly convinced they picked the right man for the job of brand ambassador, so from TVCs, they're also taking Revillame to no less than The Big Dome to lead Shopee's midyear celebration.

 The Shopee 6.6-7.7 Mid-Year Sale TV Special will also see the much-awaited return of John Lloyd Cruz on television.
The Shopee 6.6-7.7 Mid-Year Sale TV Special will also see the much-awaited return of John Lloyd Cruz on television.

On D-Day, Sunday, June 6, Shopee's massive user base can look forward to "The Shopee 6.6-7.7 Mid-Year Sale TV Special" via live broadcast on GMA Network and Shopee Live online.

"Imagine, may pandemic mag a-Araneta tayo, kahit walang audience, why? Para mabigay ang ganda ng programa - the LED, the staging, the lights, hindi ba? So makikita mo hindi nagtitipid ang Shopee kasi I am sure hindi rin naman tayo titipirin ng ating mga kababayan."

Confirming the major announcements, Shopee Philippines Director Martin Yu was also present at the media conference and just as excited as their brand ambassador.

"We're proud of all the milestones we've achieved in the first half of the year, and starting with this campaign, we look forward to reaching new ones. With our supersized 6.6-7.7 Mid-Year Sale and TV Special, Shopee aims to spread joy to Filipinos, cater to their needs and remain a valued partner to our brands and sellers," he enthused.

Shopee's "main men" then went to line up what's in store for audience at the simultaneous broadcast and livestream, starting off with P15 million worth of prizes to be given away. To win, viewers should watch out for the three Shopee Shake sessions throughout the TV special, where they can win P300,000 and a Chery Tiggo 2; P500,000 and a Chery Tiggo 2; or a BMW X3. One lucky Shopee Milyonaryo winner will also be drawn for the P1 million jackpot prize, plus a house and lot sponsored by Frontrow.

"Besides all these, there will also be P7 million worth Shopee vouchers to be had," Yu added.

As for the special's topnotch entertainment, performances will be led by Korea's whose rising boy group, Treasure, who members are behind the hits "I Love You," "MMM," and "My Treasure."

The roster of local artists who will join Revillame on The Big Dome stage are Jennylyn Mercado, Rhian Ramos, Michele Gumabao, Glaiza de Castro, Mikael Daez, Mark Herras, Gloc-9, Sef Cadayona, Skusta Clee, Flow G and Mark Maglasang.

Last but definitely not the least, the Shopee TV special will witness the much-awaited showbiz comeback of top actor John Lloyd Cruz, and will officially mark his first public engagement since taking a hiatus in 2017. This coup is made possible by no less than the star of the show.

Shared Revillame, "I talked to John Lloyd personally nung nandun kami sa Puerto Galera, sabi ko mag guest ka sa Shopee kasi ang ganda nito sa comeback mo. So now we have him. Isipin mo ayaw niyang lumabas pero na-convince siya para lang sa Shopee 6.6. You have to watch out kung anong gagawin niya sa Sunday."

With all these lined up to kick off not just the daylong 6.6. Shopee Midyear Sale, but a monthlong shopping event through to July 7, shoppers should likewise remember that exclusive flash deals from go-to household, food and tech brands, among others will pop up all through the show, and of course on the Shopee app until 7.7. Add to these free shipping vouchers with no minimum spend, daily P1 deals and 20-percent cashback on various categories all at the same time, even this jampacked midyear offer is a first for any ecommerce platform to date.

Korea’s hottest rising boy group Treasure will provide topnotch entertainment on Sunday, along with some of the biggest names in local showbiz.
Korea’s hottest rising boy group Treasure will provide topnotch entertainment on Sunday, along with some of the biggest names in local showbiz.

"So ano pang hinihintay n'yo," Revillame finally said as he extends once more his and Shopee's invitation on June 6 at 2 p.m. for a star-studded and prize-filled midyear celebration with The Shopee 6.6-7.7 Mid-Year Sale TV Special.