J&T Express will choose among its hundreds of ride its "Hero Ride of the Year" on July 2, 2021 via livestream on their official Facebook page.

J&T Express Philippines Vice President Zoe Chi said the campaign exemplifies the company's bayanihan spirt by "honoring our own frontliners who continuously support the company and Filipino community through these challenging times. Through this, we hope that everyone will recognize their dedication and personal sacrifices to provide us with safe, fast, and reliable delivery services so that we can continue on with our lives despite the pandemic."

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