The coronavirus disease 2019 (Covid-19) has affected all businesses and industries, albeit in differing ways. The family business category, however, has been left out of the public discussion, says José Liberti, a clinical professor of finance at Kellogg. "This is in part because detailed data on family businesses can be tough to come by", Kelogg Insight reported.

The recent staging of the 2021 Asian Family Enterprise Excellence Conference, where I was panelist for the topic on "technological disruptors to Asian family businesses" together with the keynote speaker, Professor Roger King of the Hong Kong University of Science and Technology, was opportune. It highlighted how Asian family businesses should gear towards sustainability and resilience in braving the new world with the pandemic. The conference also aimed to be a place of convergence of families in businesses.

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