Here's another reason to look forward to 7.7!

While you're on your mobile going wild by clicking "add to cart, add to cart, add to cart" on your favorite e-commerce app, do spare a few minutes on the same device to: 1) help make history for the Philippines; 2) earn a coveted loyalty card (read: major discounts) to one of the world's most beloved and famously innovative furniture, home and lifestyle brands; 3) instantly become part of a creative global club of over 150 million members; and 4) get the chance to win home makeover prizes of up to P50,000, all for free.

Got you glued now, don't I?

OK, here's what we've all got to do: As early as the stroke of midnight, or anytime within the ensuing 24 hours of July 7, 2021, simply log on to www.family.IKEA.com.ph and follow step-by-step the instructions to register and become a member of the Ikea Family-slash-proud loyalty card member.

 Ikea Store Manager for Southeast Asia Georg Platzer declares July 7, 2021 as Ikea Family Day with a little help from Angela Vicente, Loyalty Specialist 
for Ikea Philippines, in a special virtual event.
Ikea Store Manager for Southeast Asia Georg Platzer declares July 7, 2021 as Ikea Family Day with a little help from Angela Vicente, Loyalty Specialist for Ikea Philippines, in a special virtual event.

Yep, it's that easy yet never done before in any of the 52 countries where this modern and progressive icon of Swedish artistry and design exists. You see, tomorrow's special Ikea Family Day is being mounted to drum up the intense excitement that has surrounded the opening of Ikea Philippines in Pasay City since its announcement in November 2018.

As DIY fans across these islands know well, the opening of this humongous Ikea store - touted, by the way, to become the biggest Ikea outlet in the world once ready - was originally scheduled for late 2020. However, in February of that year, Ikea Southeast Asia (SEA) announced they needed to move the big day to an unspecified date in 2021, due to "construction adjustments." Understandably, it can't be too easy to erect a five-storey building across a 65,000-square meter area, which, to help you visualize, is said to be equivalent to the full size of 150 basketball courts.

And then, of course, the pandemic horrendously shuttered the world come March, and etc., etc., which brings us - gratefully to the heavens - still healthy, standing and forward-looking to this very day, albeit still without an open Ikea Philippines store.

But happily, according to Ikea SEA Store Manager Georg Platzer, who personally, announced the upcoming 7.7 Ikea Family Day via virtual event, "We are finally opening in the fourth quarter of 2021!"

Hooray!

So, until then, these naturally imaginative folks will keep us Ikea-cited with activities like this to while the time away.

Going back to 7.7. then, Herr Platzer further explained that never before has Ikea given out loyalty cards so easily and this massively, although he and everyone else in the SEA office and all the way to Sweden are banking to see the overwhelming reception of the Philippine market for the brand, targeting no less than 100,000 Ikea fans to make history and register on the website.

Let's do this!

As I said, the few minutes you'll need to spare Wednesday comes with perks you'll be thrilled to have starting with your membership to the Ikea Family. For additional details, said club, as Herr Platzer described, "aims to reach, inspire, and support members in creating their dream home."

"We are opening Ikea Family to everyone in the Philippines who wants to make life at home better - from those whose homes are their passion, to those who are just starting out and need a helping hand," he continued.

You can therefore - if you register -, expect to be treated with special family benefits, rewards, experiences and surprises all year round.

Got that?

The Ikea Family is global club of over 150 million that ‘aims to reach, inspire and support members in creating their dream home’ with special family benefits, rewards, experiences and surprises all year round.
The Ikea Family is global club of over 150 million that ‘aims to reach, inspire and support members in creating their dream home’ with special family benefits, rewards, experiences and surprises all year round.

So for a quick recap, do sign up - so long as you're 21 years old - for free on www.family.IKEA.com.ph using your mobile phone, tablet, laptop or desktop, and get your ticket to loads of special prices in-store once Ikea opens its doors in the SM Mall of Asia Complex, the store's rewards programs, as well as invites to more to exciting Ikea Philippines pre-opening events.

Those who make it to the 100,000 membership goal within 24 hours of July 7 will be announced via Ikea Philippines' official Facebook page shortly on July 10.

Got my eyes on the clock now for midnight.