TIDE has signed a Space Act Agreement with NASA to help in the development of laundry detergent solutions and technology development in space. Under the agreement, NASA may test and study Tide cleaning solutions in space. The study could have potential on-planet implications like innovative solutions for resource and environmental challenges on earth. Aligning with Tide's decade-long sustainability commitment, Ambition 2030, Tide will strive to bring off-planet learnings back to everyday consumer products.

Currently, astronauts on the International Space Station (ISS) wear clothing several times before replacing it with a new set. Clothing is delivered to the station through resupply shipment opportunities. The limited cargo capacity makes the practice of replenishing the clothing supply challenging for deep space missions, such as Artemis Moon missions and a crewed roundtrip Mars mission. Without a laundry solution, 160 pounds of clothing per crew member per year are launched to the ISS. Human roundtrip missions to Mars could be two to three years in length.

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