THERE are reasons why some people differ from others. These could be primarily because of political socialization. Political socialization is the "learning process by which people develop an understanding of their political identities, opinions and behavior." Through various agents of socialization such as parents, peers, schools and media, the lifelong experiences of political socialization play a key role in developing the traits of patriotism and good citizenship.

These agents of socialization, we bring to the polls. Some vote with their feet; others with their pocket while the rest find commonalities with the candidate. There are some who use their gray matter to come to a logical conclusion while others focus on popularity. Not all those who are popular are "winnable." This is clear when one looks at several other elements of being winnable.

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