Read this in The Manila Times digital edition.

The Philippines' leading home improvement and construction supplies company Wilcon Depot Inc. takes pride in supporting the creative economy, not only by employing artisans who can ably assist customers in their ideas to improve their homes but in carrying all kinds of quality products - be they locally made or sourced abroad.

These efforts, of course, go beyond the company's position as a major player in the country's economy what with its current 67-strong nationwide network, manned by over 2,000 employees who work together in order to maintain the distinctive, first-rate customer experience for which Wilcon Depot has long been known.

Always ahead in its industry, the company also makes sure to bring the latest trends from around the globe to the Philippines, which is always an advantage for its market, and more so customers inclined toward industrial design.

Wilcon's well known Executive Vice President and Chief Operating Officer Rose Bosch-Ong highlighted these elements, objectives and more as one of the esteemed speakers of The Manila Times' Creative Industries Forum on July 15. Titled "The New Economy Is Creative: Harnessing Filipino Talents," the forum gathered various industry leaders like the Wilcon executive and government officials who greatly believe that given the opportunity and necessary support, the Filipino creative will emerge to be among the most significant contributors to the national economy.

Supplementing her talk with visuals, Ong proudly showcased how Wilcon Depot continues to carry the most extensive product selections of trusted local and international brands varying from tiles, sanitary wares, plumbing, furniture, home interiors, building materials, hardware, electrical products, appliances and other DIY items.

Citing a more specific example, the lady boss shared, "Keeping in mind that tiles constitute 30 percent of our total production, we pride ourselves with the extensive number of tiles that we carry – from porcelain, ceramics, glass, stone, marble, granite – name any type and size of tiles, we have it."

The Design Hub allows customers to create their own design through a three-dimensional layout.
The Design Hub allows customers to create their own design through a three-dimensional layout.

As such, Wilcon is able to support manufacturers and suppliers even beyond the Philippines what with its wide range of European tiles and other imported collections.

She then highlighted their Home and Living section, which likewise features an extensive line of well-designed and quality manufactured furniture, houseware, home interior and décor.

Taking a step further, Ong excitedly talked about Wilcon's popular design hub next, where customers and budding creatives alike can take their ideas for a spin.

"Here, you'll be assisted by our well-trained in-house designer who will help you envision your dream design and put it to reality through our 3D design services. It's a computer-aided device that will also give you a cost estimate on your design. All you need to do is drag and drop the products in your 3D layout and you'll have the product list and cost estimate all ready for you," Ong enthused.

Meanwhile, a haven for industry professionals is also available at all Wilcon Depot branches. Called the ABCDE lounge, it is a designated space where architects, builders, contractors, designers and engineers can sit with their clients to conceptualize, discuss and agree on their ideal project.

"We have a library of different kinds of catalogues and the products that we carry that will help them in their design inspiration," noted Ong.

Given the pandemic, Wilcon Depot was quick to adapt to the situation by making its products and services available online.

"We were able to accelerate our digital transformation with shop.wilcon.com.ph. Our goal has always been to provide a bigger and better shopping experience for our customers all the time, as well as to give them options like this. So through our online store they can have their purchases delivered or picked up," Ong said.

Indeed, Wilcon, as Ong expressed in the forum, is committed not only to keep their business thriving and their customers happy, but also in the many ways it can assist the different sectors and industries in the country achieve their economic potential. The best testimony to this commitment, according to the SEVP and COO is their store expansion campaign dubbed #FlyingHighTo100,

"Our company aims to expand footprint to 100 operational stores by 2025," Ong explained, "in line with our commitment to provide every home owner and builder a better and more convenient shopping experience with the products and service that we offer.

"As we continue to revolutionize the home building landscape we envision the Philippines significantly establishing itself as the most preferred shopping destination to industry professionals, designers and home owners, because we know we are all part of one ecosystem and we are all here for the creative economy as we are grateful in turn for the trust and support of the Filipinos," she ended.