THERE is one phrase familiar to media people, but which laymen probably have never heard of: "For the funds of it." I first heard the phrase used at the National Press Club elections long ago, but it actually refers mostly to elections for government posts.

A twist on the more familiar "for the fun of it," it points to one of the main reasons - other than megalomania - why so many seem to want to run for Philippine electoral posts, even for national posts. It's an income-generating project.

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