MSMEs bat for digital adoption to move forward

The Covid-19 pandemic prompted even the MSMEs to rethink how they operate their businesses. Most of them were forced to rely heavily on technology given the mobility restrictions and strict implementation of health protocols.

To survive the economic crisis, one MSME is Hungry Project Food Concepts Inc., which modified its approach to the challenges of the pandemic to manage its operations the 'smarter way.' Despite the declining foot traffic in their dine-in stores, shorter operating hours, and declining sales, realizing how to effectively take on this crisis has been the biggest feat for the retailer.