PH insurance industry as a 'woke' entity

IN the current usage of the term, being "woke" means being aware of what really matters or is of true value. Other meanings include "well-informed," "up to date," "alert to injustice" and "cognizant of the common good." In other words, it means to be awake to, sensitive and open to social, ecological and economic issues that would redound to the common good.

To the reader, it may seem strange for the Philippine insurance industry to be considered a "woke" entity, but yes, it is, as the industry finds itself increasingly involved in numerous initiatives that are within the ambit of being "green," "ecologically sensitive" and "socially aware" in order that its ultimate purposes have now gone beyond the traditional motive for any business entity, which is profit, by being, likewise, for the "common good."