Vishnu Mohan CONTRIBUTED PHOTO
HAVAS Group veteran, former chairman and CEO of the network Vishnu Mohan has launched Avyan Holdings in Singapore with the ambition to build a regional footprint in Asia. Avyan Holdings is designed to be a collective of companies working towards advancing human possibilities by integrating design, technology and data to help brands and people thrive in a digital-first world.
As a first step in solidifying its vision, Avyan Holdings has acquired a key stake in the Philippines-based design and innovation agency - Castle By The River (CBR) - founded by digital maverick Ed Mapa Jr., also a former Havas executive. Over the past two years, since its inception, CBR has earned the reputation of being an eclectic band of storytellers grounded in data and technology with a flair for performance-driven campaigns. It started its operations in Manila as an affiliate of Entropia Malaysia, which was recently acquired by Accenture Interactive and whose current clients include Rizal Commercial Banking Corp., GMA 7, Philip Morris Fortune Tobacco Corp., AIA/PhilamLife and Mundipharma (Betadine).