PANAta Awards 2021 kicks off with virtual media launch

The Philippine Association of National Advertisers (PANA) has launched its PANAta Awards 2021 - the country's annual recognition program for effective and creative marketing communication campaigns, continuing its legacy of celebrating brands that have made a difference.

This year's theme is "Hilaraya," a portmanteau of the Tagalog words "hila," which means "to pull," and "hiraya," which means the fruit of one's hopes, dreams and aspirations, rendered through a creative device of a spectrum where the myriad of colors representing various sectors of the industry meet at a certain point.