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AT a time of trade friction and political issues, Frank Lavin, author of The Smart Business Guide to China E-Commerce, provides a strong argument as to why international businesses should engage more in China, now viewed as the largest e-commerce market in the world with enviable "e-conomy." In this book, he offers a step-by-step approach as to how it can be done. The Smart Business Guide to China E-Commerce is a valuable tool for any business that is thinking about a China strategy or how to approach international e-commerce.
A useful book for consumer brands, retailers, and entrepreneurs, it covers critical areas such as: