James Reid unveils silly side

James Reid is known for his cool, confident and, oftentimes, serious vibe. But just like his music label that continues to thread the unconventional path, the artist chose to show his different side for his "Hello" music video.

Released over the weekend, fans were surprised to see a bemustached Reid donning 80's-styled and flashy couture for the music video of his latest single. In it, Reid initially portrays the normalcy of daily quarantine life with a lot of tongue in cheek that later escalates into a string of bizarre and extravagant events.