Troy Alcala, marketing director of Digital Out Of Home Inc. CONTRIBUTED PHOTO
Troy Alcala, marketing director of Digital Out Of Home Inc. CONTRIBUTED PHOTO


DIGITAL Out Of Home Inc. (DOOH) Marketing Director Troy Alcala started out as a young graduate with a Bachelor of Science Degree with a Major in Economics from the University of Santo Tomas. Three years after graduating, he moved on to the out-of-home media industry with MacGraphics Carranz.

He stuck it out and has risen from the ranks of DOOH within the last 20 years. "because our office then was much closer to UP Diliman where I was taking units for Professional Education. After completing the course, I decided to continue working in the company as it [had] become both financially and professionally fulfilling," said Alcala. Formerly MacGraphics Carranz International Corp., the company is now known as DOOH.

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