Staying competitive in the agri sector

NEWS of imported carrots that are available for cheap in our markets plagued national TV early this week, much to the dismay of our farmers up north who are now dealing with supply that remains to be sold given this. Already, some community groups are initiating a group buy, rescue buy and even a revenge buy to help our distraught farmers with this unexpected turn of events.

Such is the nature of business. The barriers of entry for a market such as the Philippines may not be as strict and therefore competitors can easily come and go as they please. Competitors are there to serve a growing market looking for fresh produce at a more cost-effective price. Quality check is not strictly enforced, and this important process is of course left to the consumer.