San Francisco, United States: Ten years after Apple founder Steve Jobs' death, the firm has grown into a colossus of devices and services that is the world's most valuable company, but the tech legend's diehard fans lament its lost aura of revolution.

"Apple doesn't innovate anymore" or "Steve Jobs is turning in his grave" are the type of disillusioned tweets that pop up especially during product launches led by Tim Cook, who took Apple's reins in August 2011.

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