ONE of the repeated arguments against San Miguel Corp. (SMC)'s massive Pasig River Expressway (Parex) project is that it will increase traffic due to a phenomenon called "induced demand" or as some people might put it, the "if you build it, they will come" effect.

SMC has given the impression that they are denying this will be the case with Parex, but the company's statements have been contradictory and ambiguous. Taken together with the unavoidable fact that SMC is planning the project as a profit-generating enterprise, one might be inclined to conclude that increasing traffic is, in fact, SMC's goal.

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