MAJORITY of adult Filipinos access the internet more than once daily, according to a Pulse Asia survey.
Results of the September 2021 Ulat ng Bayan poll revealed that 63 percent of the country's adult population has access to the internet, with the National Capital Region (NCR) recording 84 percent, the rest of Luzon at 65 percent, the Visayas with 62 percent, and Mindanao with 47 percent.
"Reported use of the internet is essentially constant between June 2021 and September 2021 not only at the national level but also in the different areas and classes. Again, Mindanao is the exception with a 13 percentage point decline being recorded," said Pulse Asia in a statement.
A large percentage, at 59 percent, also access the internet more than once a day, while 22 percent and 13 percent respectively connect to the internet once a day and 2 to 6 times a week. The remaining 5 percent are able to access the internet less often than once a week or just once a week.
Moreover, almost all Filipinos surveyed also reported that they primarily check their social media accounts when accessing the internet.
"Practically all internet users (99 percent) go online to check their social media accounts. Meanwhile, a little over half of internet users (53 percent) access the internet to read, watch, and/or listen to things of interest to them such as movies, recipes, and celebrity news," the pollster explained.
The rest of the internet users access the web to receive information about the government (41 percent) or the upcoming elections (24 percent), shop online (22 percent), access their emails (20 percent), and for online learning (10 percent).
In January 2021, advertising firms We Are Social and Hootsuite also reported that Filipinos remained the top consumer of social media, with an average daily consumption of 4 hours and 15 minutes. It could be noted that the global average was at 2 hours and 25 minutes.
It was the sixth year in a row that the Philippines has held the record in social media consumption.
Pulse Asia's survey results also showed that Facebook usage remained universal among internet users with 99 percent having an account, followed by YouTube with 57 percent, and Tiktok, Instagram, and Twitter at 17, 14, and 8 percent respectively.
The use of instant messaging was also prevalent among respondents, primarily to communicate with family members and/or close friends. 98 percent said that they used Messenger, 5 percent said that they used Viber, 2 percent said that they use WhatsApp and Telegram, and 1 percent used WeChat.
Pulse Asia conducted face-to-face interviews among 2,400 representative adults aged 18 years old and above from September 6 to 11.
Results of the survey have a ±2 percent error margin at 95 percent confidence level for national percentages and a ±4 percent error margin also at 95 percent confidence level for the geographic areas covered (Metro Manila, rest of Luzon, Visayas, and Mindanao).
The pollster clarified that the Ulat ng Bayan survey was not influenced by any religious, political, economic, or partisan groups, as it was undertaken without any party singularly commissioning the research effort.