How TikTok helps brands in marketing campaigns

TikTok — one of today's biggest social networking platforms — keeps growing exponentially month to month and year by year. With over a billion active users at a time, it has quickly morphed into a unique go-to marketing platform for businesses to not only promote their products and services, but also to keep their communities engaged. Ultimately, TikTok is being used by brands to make an impact on target audiences and potential ones, all while achieving continued relevance via regular new content.

Imran Khan, TikTok Marketing Communications Manager, said in a press conference, "TikTok has really become the happy place of the internet. It has become the source of joy and entertainment for our users. To really help us leverage that or understand what that means for both users and brands, 'The Stage' took place."