The nano influencer advantage

Marketing has expanded and evolved in recent times, brought about by the rise of social media. Digital marketing has under its fold social media marketing, which constitutes a huge chunk of advertising budgets since most Filipinos spend a lot of time on social media. Such is the transformation of marketing in this digital age.

In influencer marketing, companies invest in brand ambassadors or individuals who have strong followings — reaching millions — under the assumption that they can help convey a message and therefore "influence" their audiences to do the same. We see this in many celebrities and other known individuals with different areas of expertise.