AN academic scholar of public relations (PR) and a thought leader in the communications field, Ferdinand Bondoy, an award-winning PR practitioner and Comco Southeast Asia's regional integration and chief executive director, partner and cofounder, leads the industry's student programs: the Students' PR Congress, rebranded as the Students' PR Con; the Grand Prix, Hack Sprint edition of the Public Relations Society of the Philippines (PRSP); and the Student Quill Awards of the International Association of Business Communicators (IABC) Philippines.

Bondoy served as a regional juror of the International Communications Consultancy Organization Next Generation PR World Cup. The Southeast Asian leg of the competition for young PR practitioners was organized by the Public Relations and Communications Association Asia Pacific.

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