ONLINE shopping, cafés, start-ups and resellers — perhaps these are the most-searched words today in the face of online businesses. Ironically, the pandemic has proved to us that not all big businesses are stable enough so your encounter with these terms is not purely incidental.

The big question is — who are the owners of these thriving small businesses? The year 2021 has made us realize that age is unimportant when it comes to starting a business. While young entrepreneurs might seem to be ambitious in the past years, the pandemic has further proven to us otherwise. Together with their what-seemed-to-be-innate knowledge of marketing strategies and importance of the social media presence, millennials together with Gen Z, are starting to make a name of their own across various industries.

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